AdvancedPrivacy analytics

Privacy Analytics

Fathom, Plausible, Simple Analytics, and Seline—measure user behavior with a privacy-first approach.

Privacy Analytics

Choose privacy-focused analytics when clients want useful reporting without heavy tracking overhead. These tools help you measure site performance while keeping the setup and story easy to explain.

Privacy-first analytics can make client reporting easier to defend, simplify consent conversations, and support a lighter data footprint.

Supported tools

Use the tool that matches the reporting style your client wants.

How agencies use this

  • Client reporting — Share a simple view of traffic, referrals, and engagement without overwhelming clients with raw data.
  • Campaign measurement — Compare traffic patterns before and after launches, promotions, or paid campaigns.
  • Lightweight analytics — Add reporting that stays focused on the metrics most agency owners review day to day.

Align on privacy goals

Decide how much tracking the client wants, which metrics matter, and how reporting should be presented.

Connect the tool

Set up the analytics provider that matches the client's reporting and privacy preferences.

Confirm key events are captured

Review the first reports to make sure visits and important actions appear as expected.

Provide a reporting snapshot

Share a short summary the client can review quickly, then use it as the baseline for future reports.

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