Analytics
Set up GA4 and Google Tag Manager so your agency can measure impact with confidence.
Analytics
Track portal activity and marketing performance with your preferred analytics stack. Agencies use this category when they need a clear view of client-facing traffic, engagement, and campaign performance without adding extra manual work.
Agencies and in-house teams that manage measurement, reporting, and follow-up across multiple client accounts.
Overview
Use this category to connect the tools that help you understand how people use your portal and where your marketing efforts perform.
- Google Analytics 4 — Measures traffic and usage across client-facing pages.
- Google Tag Manager — Keeps tags, pixels, and tracking scripts organized in one place.
What you'll get
Consistent events
Track the interactions you care about so reporting stays aligned across clients.
Easier reporting
Keep your measurement data organized so you can review performance without extra cleanup.
Fewer manual steps
Reduce repeated edits by managing tracking from a central place.
Typical setup flow
Choose measurement goals
Decide which traffic, engagement, and conversion signals matter for the client.
Connect the tools
Add GA4 and Google Tag Manager to the client experience so tracking can run in a controlled way.
Verify tracking
Check the setup in preview or test mode before you share it with the client.
Share a reporting view
Give the client a simple view of the results so they can follow progress without digging through setup details.
Next steps
Privacy analytics
Measure usage while keeping privacy-focused reporting front and center.
Reviews
Connect review workflows to the rest of your client communication.
Ads
Support campaign tracking and paid media reporting.
Email marketing
Keep newsletter and campaign activity connected to reporting.
Email intake
Route incoming messages into a workflow your team can manage.
Slack
Send updates to your team where work already happens.
Last updated 1 day ago
Built with Documentation.AI